Privileged and Confidential
Extremely Confidential/Top secret
The State of the Matter in Startups
You will inevitably start in a solid state, then slowly but suddenly progress into a gas state as your company reaches some form of product market fit. It is then that slowly the liquid mass starts forming in the gassy clouds until at some point things cross the threshold and you start attaining that sweet liquidity.
To assess the potential state of matter in the future, you must first place your startup on the Clean/Dank Spectrum[a]
I've made sure to link critical prior work here
[b]+kyrg +aust we need a better depiction here